Berta

The remaining two sections of Berta are currently being subdivided.  This week, they removed the old signage and apparently the terra cotta facing to expose the back-up brick masonry behind. It kind of reminded me of this 1940s Cushman photo that I was shown earlier this week of New York. Note the building on the right. The store signage looks as though it was inserted between two bands along the brick facade.  This is such a refreshing way to advertise  rather than completely obscure the building with an awning. Particularly hideous is this one on Coney Island Avenue.